ÁreaBH is a creative brand that connects the emotional identity of Belo Horizonte with the concept of self-storage, where the area (base x height) is the actual product being offered. The name plays cleverly on the city’s abbreviation and the formula for area, creating a direct association with the storage unit sizes. The reference to the mathematical formula adds a playful and memorable touch, reinforcing the idea that customers can choose the space that best meets their needs. Adopting the city’s affectionate nickname strengthens the bond with locals, conveying a sense of closeness and belonging. The color palette is inspired by BH’s symbols and reinforces concepts like space, security, and cleanliness. The logo explores rectangular shapes, representing the flexibility and variety of box sizes available.