Doing design well is making good design. This is our manifest.
In every line drawn, every color defined, and every form created resides a simple and absolute truth: we are nothing else but design. We are Bem Design (Good/Well Design), embodying the very intensity that the adverb imposes. This truth not only guides us, but we also believe, with deep conviction, that design is a potentiating force for good.
For us, doing well goes far beyond the act of creation; it means strengthening every detail, every solution, and every story. Doing well is establishing harmony between functionality and beauty, innovation and sustainability, individuality and collectivity. Our commitment is to designs that are extraordinarily good — for people, for businesses, and for the planet. Doing design well is making good design.
For People
We do well by designing brands, environments, packaging, and experiences that contemplate their needs, aspirations, and well-being. We deeply believe that every individual should be in their place of strength, happy, exploring and stimulating their virtues and passions in environments that inspire, comfort, and empower. Because we only do well what is good for us.
For Business
We do well by recognizing that exceptional design is a crucial investment for success. Our creative solutions not only boost innovation but also foster brand differentiation in the market, cultivating deeper and more meaningful connections with consumers.
For the Planet
We do well because we understand our great responsibility to contribute to a world that is sustainable, ethical, and harmonious. Our approach to design is intentionally ecological, seeking not just to minimize environmental impacts, but to maximize resource efficiency and product durability. Every material choice, every production process, is an opportunity to create a positive impact, and we strive to enrich that benefit.
At Bem Design Studio, we do not merely practice design; we live design in its most authentic form. Our manifesto is an open invitation to those who believe in this incredible capacity of design. Together, we can create a world that is not only more beautiful and functional, but significantly better for everyone.
Ultimately, we understand that good design doesn’t just do good; it shares good — for people, for businesses, for the planet. This is our why.
10 Principles for Good Design
1
Innovative
Good design is creative and keeps pace with technological advancements, making the product more efficient and relevant.
2
Functional
Good design makes the product functional and practical, meeting the user’s needs without unnecessary distractions.
3
Aesthetic
Aesthetics are part of the product’s quality, influencing the user’s well-being and making the product more appealing.
4
Comprehensible
The design must be clear, helping the user understand the product’s function, structure, and operation.
5
Discreet
Good design is neutral and restrained, acting as a tool that leaves space for user self-expression rather than being the main focus itself.
6
Honest
Design must not attempt to deceive or manipulate the consumer; instead, it should convey accurate information and reflect the product’s true nature.
7
Long-lasting
The design should have longevity, both in terms of construction and aesthetic appeal, avoiding becoming dated or contributing to a disposable culture.
8
Thorough (Meticulous)
Every aspect of the product must be carefully considered, demonstrating a high level of skill and attention to detail.
9
Sustainable
Design must be sustainable, considering the environmental impact throughout the product’s life cycle, from production to disposal.
10
Minimalist
Good design is minimalist, focusing on the essential and eliminating unnecessary elements, pursuing simplicity without the absence of substance.