Neoro is a reference center for the treatment of cerebral and spinal diseases, comprised of a specialized neurosurgery team. The name was developed following public research, seeking a striking sound and alignment with the company’s values. Neoro carries the phonetic proximity to “Neuro” and the semantic richness of “Neo” (new) + “Oro” (gold), positioning and conceptualizing the brand as innovative and valuable, adjectives that illustrate its commitment to medicine and to life. The visual mark superimposes forms inspired by neurons and gold veins, highlighting the central letter “O,” which references the central nervous system. With simple lines and non-obvious communication, the identity conveys strength, sophistication, and self-confidence.