Venar
Venar is a medical clinic specializing in vascular medicine, located in Divinópolis, in the Central-West region of Minas Gerais, Brazil. The name originated from the union of the words “vein and arteries,” reflecting the clinic’s comprehensive scope in circulatory system care. Short and impactful, the name conveys expertise in both specialties.
The brand mark is represented by a triangle superimposed on a circle, forming the letters V and A, which reference the initials of veins and arteries. The circle symbolizes circulation, and the triangle, shaped like an arrow, conveys dynamism, direction, and the breadth of care offered by Venar.
Naming, visual identity, and signage
Divinópolis, Minas Gerais
Client: Venar
















Creative direction, design, and project management Marcos Medeiros