Branding

What truly drives human beings beyond their basic needs? I have a feeling there's a subtle yet powerful force that moves us toward the future. This force resides in two fundamental concepts: hope and enchantment. They are not merely feelings, but pillars that shape our aspirations and our quest for a better life. Hope is…

The boundaries between design and marketing are often blurry for many entrepreneurs, especially in a competitive market where studios and agencies tend to take on all kinds of demands in order to capture clients and resources. This brief article aims to clarify that overlap through an analogy and a practical example, helping you understand when…

The corruption of brands due to misuse by people who do not fully understand usage rules or appropriate versions is a challenge many companies face. A well-constructed brand is a valuable asset that reflects a company’s identity and values. When that brand is improperly handled, the results can be harmful to the business. Often, brand…