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Design

Hope and enchantment: the motors of human movement

What truly drives human beings beyond their basic needs? I have a feeling there's a subtle yet powerful force that moves us toward the future. This force resides in two fundamental concepts: hope and enchantment. They are not merely feelings, but pillars that shape our aspirations and our quest for a better life. Hope is…

Still confused about the difference between design and marketing?

The boundaries between design and marketing are often blurry for many entrepreneurs, especially in a competitive market where studios and agencies tend to take on all kinds of demands in order to capture clients and resources. This brief article aims to clarify that overlap through an analogy and a practical example, helping you understand when…

Is your brand being gradually destroyed? Protect your identity and avoid common mistakes

The corruption of brands due to misuse by people who do not fully understand usage rules or appropriate versions is a challenge many companies face. A well-constructed brand is a valuable asset that reflects a company’s identity and values. When that brand is improperly handled, the results can be harmful to the business. Often, brand…

The glamorization of consumption and the “Society of the Spectacle”

We live in an era where consumption has become a spectacle. As described in “The Society of the Spectacle,” a concept developed by Guy Debord, brands have turned the buying experience into a grand show of sensations, where products are not only purchased but staged within carefully crafted narratives. The simple act of consuming is…

Are you putting all your bets on social media? Discover why you lose out without your own website.

Many companies and professionals face this question when planning how to establish or expand their online visibility. Let's explore the reasons why having a website can be a much more strategic and beneficial choice for your business. Owning a website offers several advantages compared to relying solely on social media to maintain an online presence.…